An excerpt of the interview with Smithfield Foods CEO- C. Larry Pope by Mike Dawson editor of Lebensmittel Zeitung
Mike Dawson- What is your status on organic meat?
C. Larry Pope- The organic process is very complicated. The ground has to lay idle
for several years, you can’t have any pesticides, which radically
changes the yields you get from the grain inputs. This radically
changes the cost of the grains the animals eat, which in turn
substantially increases the price of the product.
"I am not sure that consumers are willing to pay a 30 to 80 per
cent price increase in order to eat what they say they want to. They
may be in Europe, but they certainly are not in the US."
ZD™- Is this true? Are we less inclined to "speak with our dollar" vs European families? Is America still in the cheap = better thought process when it comes to food?
Mike Dawson- How are you reacting to the trend to natural products?
C. Larry Pope- Many of our pork products are already natural. The trend is there.
We as an industry are going to have to have cleaner labels, we are
going to have to take the chemicals out of the product and change the
way we process the product. As an example, we can use sea salt instead
of regular salt in the preserving process.
ZD™- Natural should encompass far more than a mere change of salts. Is the large corporate meat industry truly interested in *natural meats* or will it just be re-packaging style lip service?
ZD = ZinfullyDelicious